It is no secret that theĪre heightened anxiety levels and weight gain.Īccording to the National Center for Biotechnology Information, a study conducted by the journal Obesity shows that 27.5% of people gained weight during the pandemic, with already-overweight people showing further manifestations of weight gain.Īs a fitness business, people may be looking to you to help them with their health goals. And, they all revolve around one steadfast intent: to lose weight.Īs the new year approaches, people may be focused on shedding the so-called ‘quarantine 15’ that they’ve accumulated over this incredibly strange and stressful year. Year after year, resolutions are made and broken in this pivotal month. And no, we’re not talking about the holiday season, but rather the January gym rush. It’s the most exciting time of the year – for gym owners. Help Your Facility Prepare for the January Gym Rush.How Can You Focus on Retaining January Sign-Ups?.Is It Worth It to Focus on These Gym New Years Resolutioners?.But, Brick and Mortar Facilities Still Face Uncertainty.What Is the Phenomenon of the January Gym Rush?.We couldn’t be your home away from home without you. This was a huge hit! Thank You Chuze Family!įor all that you have done to help create community: we say thank you. This gave parents a chance to watch a movie in the Chuze Cinema and get their work out in (or not), while the little ones enjoyed a movie of their own in the Kids Cinema. We h osted a Workout and Movie Night with Kids Club at several Chuze Fitness locations. We heard from more than 850 members about why Chuze feels like home to them, and some were even featured in this video! That’s right – we brought a Chuze-quality class into the community to show that we are all about dissolving barriers and making fitness accessible to as many people as possible. We broke a sweat to a Group Exercise class in a community member’s backyard. By teaming up with The San Diego Humane Society, Animal Humane NM, and The Humane Society of Southern AZ, we helped 10 dogs find their forever homes! A Backyard Group Exercise Class We held pet adoption events across three states. Set to the ambiance of a live musician, guests enjoyed Italian cuisine brought in from a local favorite and got to spend time breaking bread with one another. In Denver, Colorado, we hosted a family dinner for nearly 100 members. With this in mind, we put our best thinking caps on and were able to make some serious magic happen. We wanted to think big and create experiences that were truly memorable. We welcomed brand new members across our 30 clubs with big smiles, high fives and loads of encouragement. January was a month spent celebrating this cultivation of inclusivity and ease in an environment that we know can be intimidating and overwhelming. These aren’t our words don’t just take it from us! We asked our members to describe Chuze in one word and repeatedly, overwhelmingly, they – you! – said: home. What you may not have seen before, however, is a gym that focuses not only on providing a space for members new and old to be their very best, but a place that feels like a true home away from home. It’s a sight you may have seen before: it’s January, we’re fresh off of the holidays, and New Years Resolutioners near and far begin piling into the gyms to start the year off right.
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